Vetiver is (or was) part of Dior‘s prestige La Collection Privée line of perfumes (which is sometimes called La Collection Couturier on places like Fragrantica . I will go with the name used by Dior itself on its website. The Privée line consists of fourteen perfumes that are exclusive to Dior boutiques (only one in the US, in Las Vegas) and to its website. Vetiver was added to the line in 2010 and, from what I’ve heard, is one of the biggest sellers in the Privée line. Like the rest of its siblings, Vetiver was intended to illustrate and celebrate the life of its founder, Christian Dior, and was created by François Demarchy, the artistic director and nose for Parfums Dior.
Dior describes Vetiver in the context of its founder’s personal style:
Mr. Dior had a particular sense of elegance and dandyism. Inspired by this sophisticated and timelessly chic style, François Demachy has created a powerful, intense and raw Vetiver fragrance. A masculine raw material par excellence, Vetiver makes up more than one third of the fragrance and is combined with Coffee, a round, slightly bitter, roasted note, creating an unusual aromatic blend.” The woody aromatic features notes of grapefruit, coffee and vetiver.
The notes for the fragrance, according to Dior, are simple:
Top: Sicilian Grapefruit. Middle: South American Robusta Coffee. Base: Haitian Vetiver.
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