Pretty by Elizabeth Arden is a Floral fragrance for women. Pretty was launched in 2009. The nose behind this fragrance is Claude Dir. Top notes are Orange Blossom, Peach and Mandarin Orange; middle notes are Peony, Jasmine, Lily and iris; base notes are Musk, Woody Notes and Amber.
Petalia is a new, floral molecule which was first used and introduced in this very perfume. It is a creation and patent by the house of Givaudan.
A flacon of Pretty is feminine, transparent and made of glass, with a heavy glass bottom. It was inspired by flower vase, since floral theme marks this edition in every view, from advertisement to ingredients. The advertising campaign was made by creative director and vice-president of the house of Elizabeth Arden, Mark Dixon, and it was envisaged as a timeless floral saga decorated with floral motives captures in a fragrant and feminine moment.
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