Ferrari is presenting a new fragrance for men, which is a blend of beauty, passion, technology and innovation. Prestige which Ferrari presents in the world of fast sports cars connects the best performance, modern and attractive design and quality which are certainly reflected on the price. Men are in 2009 offered the fragrance which represents everything that makes Ferrari stand out: style, quality and exclusiveness. Rich and intense harmony of accentuated aromas pictures this fragrance as unique and unusual from the very beginning. Ferrari Uomo opens with Sicilian lemon and Calabrian bergamot, which open the composition in a luminous and joyful way. Elegance is introduced with juniper berries combined with citruses to represent Mediterranean aromas. A heart incorporates leather, which contributes to masculine and animalistic impact. A clear accord of leather is joined by nutmeg and woody notes. Base is strong and gentle at the same time. It includes labdanum, tonka and deep, dark patchouli. The fragrance was created by Alberto Morillas. Design of the flacon combines classical shapes and details designed on sports cars, characteristic for precious materials, shiny metal and characteristic shape. The flacon is transparent, made of glass, with a stopper crowned with luxurious logo of the brand. Creator of the flacon is Thierry de Baschmakoff. Advertisement of the new fragrance Ferrari Uomo shows prestigious lifestyle, Ferrari car, 30 years old man , who is charismatic, passionate, nonchalant and attractive. Landscape suggests Mediterranean aromas of the coast. Photographer of the commercial is Robert Wyatt.