British fashion house Dunhill, under the new creative director John Ray, is launching a new fragrance for men in early 2015. The fragrance is named Icon, created by perfumer Carlos Benaim, who describes it: “Icon is the perfect expression of natural refinement, a translation of the luxurious and classic heritage of the Dunhill house, with, what’s more, a touch of modernity …. The man who will wear Icon is a masculine and sophisticated gentleman.” The composition is aromatic-woody with an opening of fresh bergamot and neroli absolute. Its heart includes spicy and aromatic notes of black pepper, lavender and cardamom, leaning on a woody base of smoky oud, vetiver, leather and oak moss.
Dunhill icon is positioned to have an integrally refined style that reflects the dunhill ethos of a self-assured, sophisticated urban gentleman. Taking inspiration from the evocative world of british motoring design the fragrance is designed with a new generation of global consumers in mind. Icon is an audacious, stylish scent that embodies the perfect union of strength and sensitivity. Ingredients gathered from the travels of the dunhill man, a worldly sophisticated traveller, the smell exotic and distinctive.
Top Notes : Neroli Absolut, Italian Bergamot, Racy Black Pepper, Petit Grain Tunesia
Heart Notes : Lavande De Provence, Cardamom Absolut, Silver Sage, Juniper Tonic
Base Notes : Neroli Absolut, Italian Bergamot, Racy Black Pepper, Petit Grain Tunesia