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Perfume may be just the thing to finish off your outfit, even if it’s a T-shirt and your favourite jeans. Applying perfume can liven up a date night, and help attract your desired partner. However, there are some misconceptions as to how to apply perfume, where to apply it, and what types of perfumes to buy. The difference between applying perfume correctly and incorrectly is dramatic, and can change the course of how your evening goes. Luckily, the steps to correctly apply perfume are easy and simple.

• Hold fragrance away from your body. You will want to be at least 5-7 inches away from your chest/body. Point the nozzle in the direction of your body. If your skin gets to wet from the spray, you are holding it too closely.
• Spray perfume onto your “pulse points.” These points are places where blood vessels are close to the skin. There is extra heat at these points, and because heat rises into the air, your fragrance will more likely be smelled. Some of the most commonly used are collarbones, knees, and necklines.
• Use targeted sprays. Rather than walking through a cloud of perfume mist, direct the spray exactly at the “pulse points.” This will increase the effectiveness of the spray, and not cause you to lose so much of the smell.
• Dab your perfume on. If your perfume is not a spray type, you can always use your hands to add the perfume onto a “pulse point.” Simply shake a bit of perfume out onto your hand. Rub it between your hands. Gently apply to the skin, and rub gently in a small circle.
• Let your “pulse point” dry without rubbing it. Keep your clothes off until the area is dry. Try and wait at least ten minutes. Neat and natural oils change the scents of the perfume, so you do not want to rub the perfumed area.
• Rubbing your wrists together after you have perfumed them is a consistent idea perpetuated over and over again. However, rubbing your wrists together breaks down the molecules of the perfume, and dampens the smell.
• Try not to overdo it with the perfume. A little bit goes a long way when it comes to perfume. It is best to put on too little, than too much. You can always sneak a bottle in your purse, and apply some later if you feel it is not strong enough.

As the world of perfumery has advanced with time, so have the consumers. What started out as a monopoly of a few big brands is today a vastly segmented market where artisans and standalone perfumers who aren’t associated to any brand, are staring their own fragrance line.

To understand what a Niche fragrance is, one must first understand a very simple concept of ‘Target market ’. In simple words, a target market is that segment of society that a producer of a certain commodity, targets. Therefore, keeping in lines with the above definition, the target market for cool water by Davidoff, is very wide. They want it to be used by everybody who can afford it and make it more accessible by offering various sizes, beginning from 40 ml and ranging to 200ml. A brand like Giorgio Armani, Calvin Klein, Davidoff, etc is looking for mass appeal and they want as many people as possible to use their fragrance. The downfall of these designer fragrances is that they often become a victim of their own popularity. Cool water by Davidoff has become so popular that today it is very common for us to come across someone who wears the fragrance; the same is for Acqua di Gio and a lot other designers.

To address this issue, we have what is known as ‘Niche Fragrances‘.

Niche fragrances derive their origins from the word ‘Niche‘, which by the book refers to a ‘ Particular & Select ‘ section of the demography (i.e. people). These niche companies cater to those who want a fragrance that is not common or in most cases is used only by a few people. The quality of ingredients used by them is vastly superior as compares to your designer releases and master perfumers such as ‘ Dominic Ropion ‘ , ‘J.C Ellena’, ‘ Roja Dove ‘ and many more blend them to such excellence and exuberance, that they are a delight to any person who comes across them. The skills of a perfumer and the ingredient quality go a long way to determine the overall ‘Soul & Character‘ of a fragrance.

The motto of these niche brands is to provide top notch quality to their consumers and only use the finest ingredients available to them. That’s why often niche fragrances may go out of stock and be not available for a while, because they are not mass produced like designer fragrances. They are produced in limited batches because as you all know that when you use only the finest ingredients, often you have to wait to procure them, depending on the weather and seasons. A popular ingredient such as ‘ Rose De Mai’ which is native to the French city of Grasse, is often harvested only during the month of May during a particular time in the early morning, this ensures that the ‘ Soul ‘ of the fragrance is efficiently captured (Essential oil ).

We all know that person whose “signature scent” you can smell from across the room. But what if you’re the one who’s stinking everyone out with your heavy handed application of perfume or cologne? Here are a few tips to make sure you’re applying just the right amount.

Too much fragrance not only is a turnoff, it can give people migraines or even allergic reactions. The problem is that some people don’t have a very good sense of smell or they’ve become desensitized to the fragrance they wear every day. According to TLC, wearing too much perfume can also be an indicator of depression.

The site offers these tips to tell if you’re putting on too much:

To tell if you’re a potential offender, put on your perfume as usual, wait five seconds, then put a tissue on that spot. The tissue shouldn’t stick. Time can help remedy the situation, but a quicker way to cut down on the odor is to put rubbing alcohol on a cotton ball and apply that on the areas where you put the fragrance.

Get into the habit of not wearing too much perfume in the first place and knowing where to apply it. Instead of putting it directly onto your skin, spray one blast upwards in the air in front of you and walk through the mist it creates. Choose a couple of places, such as your chest and neck and when applying, hold the bottle a good 10 inches (25.4 centimeters) away from your body when you spray. If you’re wearing a heavier scent, try applying it just to the lower part of your body, like a quick spritz behind the knees. The scent won’t rise as quickly and be as irritating to others. You’ll find the proper balance soon enough, and your scent will draw people closer rather than repel them.

Closeness is also a key sign, according to Kineda, which points out that someone should be pretty close to you before they comment “you smell nice,” and if you’re constantly smelling the fragrance, you’ve gone too far.

Now if only there was a polite way to pass this on to someone who constantly offends your nostrils.