Paco Rabanne launched 1 Million fragrance in 2008 and Lady Million fragrance in 2010. The perfume pair inspired by extravagance, gold and wealth has become very popular.The new fragrant pair of the collection features 1 Million Privé and Lady Million Privé coming out in summer 2016.
„Red carpet, photographers and spotlights. Hollywood, Paris, London, Saint Petersburg. Luxury, opulence, glamour, vacuity. A dash of boredom and an overdose of bla bla bla. A glance right and a wink. Cling! He takes her hand and leads her. Together, they run, get lost and hide. She’s the Bonnie to his Clyde. In the line of fire is the pure pleasure of maddening, invigorating adrenaline that thrives on shivers. A safe opens with a snap of the fingers. They’re there. Sparkling, intense and precious: the famous gold bar and the insolent diamond. As the door closes behind them, the world in hot pursuit, the partners in crime go over the film in private. At daybreak, they are gone. A legendary scent lingers in the air. A finger to the lips. What was that? Shhhh… Silence is golden. The future is theirs.” (via press release).
Lady Million Privé is developed by the perfumer Anne Flipo as the scent for a fascinating and irresistible woman. The new composition becomes more hypnotic, deep, sensual and oriental. It opens with orange blossom and woody notes. Trio of heliotrope, vanilla and raspberry form the heart of the perfume, laid on the warm base of patchouli, cocoa and honey.
Models of the campaign are Hana Jirickova and Sean O’Pry. Golden bottles become more intense in Privé, with darker shades of amber.