Perfume may be just the thing to finish off your outfit, even if it’s a T-shirt and your favourite jeans. Applying perfume can liven up a date night, and help attract your desired partner. However, there are some misconceptions as to how to apply perfume, where to apply it, and what types of perfumes to […]

As the world of perfumery has advanced with time, so have the consumers. What started out as a monopoly of a few big brands is today a vastly segmented market where artisans and standalone perfumers who aren’t associated to any brand, are staring their own fragrance line. To understand what a Niche fragrance is, one […]

We all know that person whose “signature scent” you can smell from across the room. But what if you’re the one who’s stinking everyone out with your heavy handed application of perfume or cologne? Here are a few tips to make sure you’re applying just the right amount. Too much fragrance not only is a […]