Each Other is a tribute to Milan. An original tale, with references to street art, intercepted inspirations, unwritten rules and a strong sense of belonging to the crew.
Our Tag is THoO. The fourth olfactive creation by THoO, new artistic direction of The House of Oud, speaks of art, friendship, crews, tags, graffiti and urban fabric on which to leave a sign. A new language for a new cross-fertilization: the Urban Mood. Each Other is the expression of the immense energy and pictorial talent of Graffiti Writer KayOne as well as Andrea Casotti’s flair. It is a powerful fragrance, as is the writer’s mark, revealing the new tale of THoO.
The olfactory pyramid of Each Other is linked to the city which represents both protagonists. A decisive fragrance connected to the Milanese experience and life of both virtuous talents. The perfumer Cristian Calabrò worked with Andrea Casotti on the olfactory translation of the fourth chapter for THoO and describes it as follows: “Each Other is an urban perfume which is virile, strong, laden with inspirations and sensations, from the underground movement, subterranean atmospheres, social evenings in the bustling capital, to street culture. A fragrance in which the lemon and grapefruit zest mingles with aromatic herbs, just like in a cocktail which accompanies an electric Milanese night out. Wormwood and calamus paint a “bitter” background characterised by dark tonalities, the dark side of the crew. Lastly, the warm notes of labdanum and the more luminous and dryer ones of vetiver remind us of nocturnal lighting, scenographies of incursions of this immensely fascinating artistic current.”