The Most Valuable Perfume in the World, Amouage has its origins in the Sultanate of Oman. The making of a perfume is never done in a hurry but rather is a culmination of years of patience and hard work— The gold plated embellishments on the beautiful bottles are meticulously afixed by hand. Amouage is based on the core ingredients from Oman - Silver Frankincense, Myrrh and Rock Rose. Today, as in ancient times, the precious resin from the very ordinary looking frankincense tree is harvested carefully by hand, by a select caste of tribal herders. The essence of an incredibly rare variety of rose called the Omani Rock Rose grows and flowers for the briefest period each year on the remote mountains of Oman.
In November 2007, Amouage celebrated its 25th Anniversary. To mark this occasion, a lavish event was hosted in Oman's capital city, Muscat. During the course of this celebration, Jubilation 25 and XXV were announced, developed by the house's new Creative Director, Christopher Chong. Christopher worked with master perfumers in Grasse to create a timeless classic.