Acqua di Gioia is a new fragrance by Giorgio Armani, presented in March 2010. Seductive sea aromas in the new fragrance are put into the first plan and used as creators’ inspiration. Composition of the perfume is compared with a woman who is ”strong, dignified and free spirit but in perfect harmony with nature”. Inspired by several summer holidays spent on the islands of Pantelleria and Antigua, where Armani has his villas, the fragrance was lead by the idea of escape into nature, a heavenly place of real holiday where we restore the energy necessary to body and soul, and where we create a natural balance. Its flacon was made as a natural shape – water drops which are clear, airy, and pellucid. The fragrance arrives on the market in June 2010 as a blend of refreshing notes of crushed mint leaves and lemon Limone Primo Fiore Femminello from Calabria. Structure of the composition pushes the limits from fresh citruses to a floral heart which encompasses aquatic jasmine, dewy peony and pink pepper, while a base closes with cedar, yellow sugar and labdanum. Acqua di Gioia was created by three perfumers: Loc Dong, Anne Flipo and Dominique Ropion, who see it as Eve’s seduction and as fragrance turned completely towards the nature. The perfume can be purchased as 30, 50 and 100 ml EDP, along with 200 ml body lotion.